Community Reinvestment Act Essay Example | Topics and Well Written Essays - 1250 words

Community Reinvestment Act - Essay Example Bylsma (1997) included comments from interagency letter that was forwarded to him this implication: "Examiners will presume that an activity revitalizes or stabilizes a low- or moderate-income geography if the activity has been approved by the governing board of an Although the four financial regulatory agencies neither endorse nor certify particular lending or investment products, this implication keeps businesses that are applying for credit accountable to the banking institutions. Banking institutions carry a burden too and are held accountable to the community and said geography. Banks must help meet the credit needs of their communities. There are many federal regulations that the banking institutions must meet. These include, but are definitely performance tests, standards, and ratings; lending tests; investment tests; strategic planning; data collection, reporting, and disclosure; content and availability for public file, etc. Having stated this, banking institutions are being held accountable to their communities. I do not think the Community Reinvestment Act is taken seriously because there were much planning and work involved. The designation and duties of Governors of the Federal Reserve System, the Officer of the Comptroller of Currency, Office of Thrift Supervisors, and Federal Deposit Insurance Corporation (just to name of few) comprise of so much detail and responsibilities.

Integrated Marketing Communications and Advertising Essay

Integrated Marketing Communications and Advertising - Essay Example Integrated marketing communication is an approach to reach the customers through two communication channels, online and offline. Online channels include e-marketing, email, banners to latest websites, and internet TV. Offline channels include newspapers, magazines, billboards, radio and television. The main purpose of integrated marketing communication is to form and carry on the look or message in all elements of the marketing campaign in the same way. Integrated marketing communication does not just include bringing the product to the customers but it also keeps in mind the company's mission, the compensation plan, the management style and the employee training. A successful integrated marketing communication is made in such a way that the clients' needs are kept in mind and is provided on time, with the possible budget and resources to reach the target. In order to be very successful the four Ps' of marketing the packaging, promotion, positioning, pricing and distribution have to be consistent with each other. This will help in attracting the customers and help them in realizing their need and the desired product or service for it to be satisfied. Integrated marketing communication is gaining popularity because it can reach people through advanced media advertising of many forms, more specialized media can center the targeted audience easily. The challenges faced by managers are that it becomes tough to promote the product through all possibl